Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

1. Develop reflective skills on learning and experiences from a practical implementation of a SEO on Web Application.
2. Evaluate and apply key concepts related to digital marketing including consumer behavior, online marketing communications, and social media marketing.
3. Plan and compose tactical marketing decisions as a group considering effective product, pricing, distribution and promotion decisions as necessary to meet the needs of a client brief.
4. Reflect on the practical implementation of Ad Campaigns on various platforms of social media and to critically analyze their performance using different tools.
5. Compare the impact of digital marketing strategies and tactics over the traditional marketing mix within the context of changing technology scenarios.

Approach in Teaching:

Interactive Lectures, Video Tutorials, Demonstration, simulation assignments

Learning activities for the students:

Self-learning lab assignments, practice questions, field practical

• Lab Assignments
• Practical Record
• Continues Assessment
• Semester End Examination