Course

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24MCA 422D

Digital Marketing Lab

(Practical)

1. Develop reflective skills on learning and experiences from a practical implementation of a SEO on Web Application.
2. Evaluate and apply key concepts related to digital marketing including consumer behaviour, online marketing communications, and social media marketing.
3. Create tactical marketing decisions as a group considering effective product, pricing, distribution and promotion decisions as necessary to meet the needs of a client brief.
4. Reflect on the practical implementation of Ad Campaigns on various platforms of social media and to critically analyze their performance using different tools.
5. Compare the impact of digital marketing strategies and tactics over the traditional marketing mix within the context of changing technology scenarios
6. Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lab Sessions,

Modelling, Discussions, implementing enquiry based learning, student cantered approach

Learning activities for the students:

Experiential Learning, Discussions, Lab Assignments, Learning through Real life data centric problems

• Lab Assignments
• Practical Record
• Continues Assessment
• Semester End Examination