Course Objectives:
The course will enable the students to
1 Understand basic concepts of search engine optimization.
2 Manage the page content and ranking.
Course | Learning Outcome (at course level) | Learning and teaching strategies | Assessment Strategies | |
Course Code | Course Title | |||
25GBDA301 |
Search Engine Optimization (Practical) | CO181. Identify suitable search keywords for an application. CO182. Implement advanced optimization techniques for web applications. CO183. Apply advanced Google Analytics tools for web application analysis. CO184. Apply off page SEO on the web application. CO185. Develop content marketing strategy using social media and blogs. CO186.Contribute effectively in course- specific interaction. | Approach in teaching: Interactive Lectures, Discussion, Demonstration,
Learning activities for the students: Self-learning assignments, Practical questions | Class test, Semester end examinations, Quiz, Presentation, Individual and group Assignments |
Basics of search engines: Major functions of a search engine, Components, keywords, SERP, keywords, Different types of keywords.
SEO basics: SEO Keyword Planning, Meta Tags and Meta Description, Website Content Optimization, Back Link Strategies, Internal and External Links, Optimizing Site Structure, Keywords in Blog and Articles. Domain Authority and Page Authority
On Page SEO: Google keyword planner tool, difference between keywords stuffing & KW placement, Domain Name selection, Robots, Keywords, Author, SEO Friendly Content Writing, Sitemap creation, Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool), Alexa
Off Page SEO: Backlinks, Difference Between Do-Follow and No-Follow backlinks, Google Page Rank, Increasing Page Rank, Search Engine Submissions, Directory Submissions, Article Writing and submissions, Press Release writing and submissions, Blog Posting and comment writing, Classifieds posting, Forum Posting, Business Listing, Social Bookmarking, Social Networking, RSS Feeds.
Local SEO, Mobile SEO, e-commerce SEO, optimizing with Google Algorithms, Measuring SEO Effectiveness
SEO Reporting: Website Position Analysis, Website Monthly Reports, Rank Monitoring Software.
Content Marketing: Introduction, Benefits of content marketing, Content marketing strategy and responsibilities, create content, optimize the content for SEO, manage social media, create unique and sharable content, Tutorial and events based content.
Content spinning, Grammar checking tool
Blog, article and content in image submission, key words based content
ESSENTIAL READINGS:
1. Peter Kent (2012). Search Engine Optimization for Dummies, John Wiley & Sons.
SUGGESTED READINGS:
1. Jennifer Grappone (2011), Search Engine Optimization (SEO): An Hour a Day, John Wiley & Sons.
e RESOURCES:
1. https://www.academia.edu/ [2]
2. https://www.slideshare.net/ [3]
JOURNALS:
1. https://www.sciencegate.app/keyword/445436 [4]
Links:
[1] https://csit.iisuniv.ac.in/courses/subjects/search-engine-optimization-2
[2] https://www.academia.edu/
[3] https://www.slideshare.net/
[4] https://www.sciencegate.app/keyword/445436
[5] https://csit.iisuniv.ac.in/academic-year/2025-26