CONCEPT DESIGN

Paper Code: 
CGD 331
Credits: 
8
Periods/week: 
4
Max. Marks: 
100.00
Objective: 

To make students help visualize what they think and how they bring it into implementation/ action.

12.00
Unit I: 

 

Defining design. A brief introduction and history of design. Understanding the differences between principles and elements: unity/variety, hierarchy, proportion, and scale & shape, space/white-space, line, and size.

12.00
Unit II: 

 

Introduction to Production Pipeline: Pre- Production, Production and Post- Production.

Introduction to Pre- Production: the theme or storyline, concept, summary, layouts- foreground, midground and background, storyboarding- visualization. Thinking out of the box designs and layouts.

12.00
Unit III: 

Introduction to Production: Implementation of the whole concept. Deciding the colour scheme and making layouts.

12.00
Unit IV: 

 

Introduction to Post- Production: Editing- Online and Offline. Morphing and Rendering. Their respective properties and characteristics.

12.00
Unit V: 

Logo Designing. Campaign Designing, Introductory Trailers. Motion Graphics.

ESSENTIAL READINGS: 

 

1.      Chris Dorosz, Jr. Watson, “Designing with Color: Concepts and Applications (Paperback)”, Fairchild Books & Visuals

Academic Year: 
2015-16
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