Department Events
Design Principles
Course
| Learning outcome (at course level) | Learning and teaching strategies | Assessment Strategies | |
Course Code | Course title | |||
24BMA 111
|
Design principles (Theory) | The students will: CO1.Classify, compare and interpret the concepts of color theory using famous paintings from art history. CO2. Analyze famous design layouts and renowned artwork from history. CO3. Implement design elements and principles; color Theory, typography on their own projects. CO4. Compose illustrations using design principles. CO5. Create & design compositions using perspectives and colors, with speed, accuracy and dexterity and variety of media. CO6. Contribute effectively in course- specific interaction | Approach in teaching: Interactive Lectures, Discussions, Reading Assignments, Group Activities, Creative thinking exercises, Demonstrations, Brainstorming, Audio Visual aids.
Learning activities for the students: Composition Designs, Creative Assignments, Brainstorming, Seminars, presentations, Tasks.
| Assessment Strategies Class tests, Semester end examinations, Quizzes, Solving problems in tutorials, Assignments, Presentations, Individual and group projects
|
Introduction to Colors. Color Palettes- Primary Colors, Secondary Colors, Tertiary Colors. The Color Wheel. Color Schemes supported by Color Wheel: Complementary Color Scheme. Analogous Scheme, Complementary Scheme, Split- Complementary Scheme, Triadic Scheme, Rectangle or Square Color Scheme.
Monochromatic, Achromatic and Neutral colors, Color Temperature: hot, warm, cold, cool. Hue. Saturation. Intensity: light, pale, bright, dark. RGB and CMYK. Vector and Bitmap/Raster Graphics, Image Formats, Color Modes
Introduction to Elements of Design- Color, Line, Shape, Space, Texture, Value.Introduction to basic shapes- Circle, Square, and Triangle.Playing with shade and shadow. Lights & Texture- Texture through light, Patterns. Introduction to Principles of Design- Balance, Contrast, Emphasis/Dominance, Harmony, Movement/Rhythm, Proportion, Repetition/Pattern, Unity, Variety.
Introduction to Perspective: Definition, Uses and Types of Perspective: One-point perspective, Two-point perspective, Three-point perspective, Four-point perspective, Zero-point perspective. Bird’s eye view, Insect’s eye view, Forced Perspective. Converging Points, Vanishing Points, Observer’s Points.
Typography- typeface, typeface family, font, anatomy of type, typographic measurement –point and pica, text type and display type, classification of type - old style, transitional period, modern, slab serif, sans serif, script, decorative etc. selection of a type face in design-clarity: readability and legibility, integration with visuals, concept and theme etc.
SUGGESTED TEXT BOOKS:
- William Lidwell, Kristina Holden, Jill Butler, “Universal Principles of Design”, Rockport Publishers; 2nd edition, 2010
- Sandra Stewart, David Dabner, Abbie Vickress, “ Graphic Design School: The Principles and Practice of Graphic Design”, seventh edition, 2020
- Milind Mulick, “ Perspective”, Jyotsna Prakashan, 2006
- James Craig, “Basic Typography: A Design Manual”, Watson- Guptill, New Edition,1 September, 1990
SUGGESTED REFERENCE BOOKS:
1. Faber Birren, “Principles of Color: A Review of Past Traditions and Modern Theories of Color Harmony Revised edition (Paperback)”, Schiffer Publishing.
2. Timothy Samara, “Design Elements: A Graphic Style Manual”, Rockport Publishers; First Edition, 2007
E-RESOURCES:
1. https://www.lcca.org.uk/blog/careers/7-basic-principles-of-graphic-design/
2. https://99designs.com/blog/tips/principles-of-design/
3. https://www.johnlovett.com/perspective-drawing
4. https://www.creativebloq.com/typography/what-is-typography-123652
5. https://material.io/design/typography/understanding-typography.html
REFERENCE JOURNALS:
1. http://www.ijdesign.org/index.php/IJDesign
2. https://www.journals.elsevier.com/graphics-and-visual-computing
