Course Objectives:
Course Outcomes(COs):
Learning Outcome (at course level) | Learning and teaching strategies | Assessment Strategies |
CLO185. Develop reflective skills on learning and experiences from a practical implementation of a SEO on Web Application.
CLO186. Evaluate and apply key concepts related to digital marketing including consumer behavior, online marketing communications, and social media marketing.
CLO187. Plan and compose tactical marketing decisions as a group considering effective product, pricing, distribution and promotion decisions as necessary to meet the needs of a client brief.
CLO188. Construct and critically analyze the performance of Ad Campaigns using different tools. | Approach in Teaching: Interactive Lectures, Video Tutorials, Demonstration, simulation assignments
Learning activities for the students: Self-learning lab assignments, practice questions, field practical |
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Contents
Search Engine Optimization
Blogs Creation
Website Analytics and Auditing
Social media Ad Structure
FaceBook Campaigns
YouTube Marketing
Email Marketing
Google Adwords