DIGITAL MARKETING LAB

Paper Code: 
MCA 422D
Credits: 
02
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

Course Objectives:

  1. Demonstrate skills in digital marketing and social media marketing.
  2. Apply cognitive knowledge in conducting online research and research on online markets,  
  3. Construct, identify, assess and select digital market opportunities.
  4. Choose the right strategy and technology for Digital Marketing

 

Course Outcomes(COs):

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

CLO185. Develop reflective skills on learning and experiences from a practical implementation of a SEO on Web Application.

 

CLO186. Evaluate and apply key concepts related to digital marketing including consumer behavior, online marketing communications, and social media marketing.

 

CLO187. Plan and compose tactical marketing decisions as a group considering effective product, pricing, distribution and promotion decisions as necessary to meet the needs of a client brief.

 

CLO188. Construct and critically analyze the performance of Ad Campaigns using different tools.

Approach in Teaching:

Interactive Lectures, Video Tutorials, Demonstration, simulation assignments

 

Learning activities for the students:

Self-learning lab assignments, practice questions, field practical

  • Lab Assignments
  • Practical Record
  • Continuous Assessment
  • Semester End Examination

 

Contents

Search Engine Optimization

Blogs Creation

Website Analytics and Auditing

Social media Ad Structure

FaceBook Campaigns

YouTube Marketing

Email Marketing

Google Adwords

 

Academic Year: