Department Events
DIGITAL MARKETING LAB
2. Investigate the key issues and themes in the adoption and application of digital marketing to business; 3. Explore tactical and operational challenges facing firms in implementing digital marketing strategies; 4. Develop skills in digital marketing and social media marketing; Course Outcomes(COs): Learning Outcome (at course level) Learning and teaching strategies Assessment Strategies CO255. Develop reflective skills on learning and experiences from a practical implementation of a SEO on Web Application. CO256. Evaluate and apply key concepts related to digital marketing including consumer behavior, online marketing communications, and social media marketing. CO257. Plan and compose tactical marketing decisions as a group considering effective product, pricing, distribution and promotion decisions as necessary to meet the needs of a client brief. CO258. Reflect on the practical implementation of a Ad Campaigns on various platforms of social media and to critically analyze their performance using different tools. CO259. Compare the impact of digital marketing strategies and tactics over the traditional marketing mix within the context of changing technology scenarios. Approach in Teaching: Interactive Lectures, Video Tutorials, Demonstration, simulation assignments Learning activities for the students: Self-learning lab assignments, practice questions, field practical · Lab Assignments · Practical Record · Continues Assessment · Semester End Examination
Search Engine Optimization Blogs Creation Website Analytics and Auditing Social media Ad Structure FaceBook Campaigns YouTube Marketing Email Marketing Google Adwords
