The main objective of the subject is to impart the knowledge about the basic elements of the Art, Drawing including line, volume, space, texture and color.
Introduction to Elements of Design- Color, Line, Shape, Space, Texture, Value.
Introduction to basic shapes- Circle, Square, and Triangle. Playing with shade and shadow. Lights & Texture- Texture through light, Patterns.
Balance, Contrast, Emphasis/Dominance, Harmony, Movement/Rhythm, Proportion, Repetition/Pattern, Unity, Variety.
Definition, Uses and Types of perspective: One-point perspective, Two-point perspective, Three-point perspective, Four-point perspective, Zero-point perspective. Bird’s eye view, Insect’s eye view, Forced Perspective. Converging Points, Vanishing Points, Observer’s Points.
Anatomy of a letter & type, Typefaces, Typeface Family Typographic Measurement: – Point and Pica, Text Type and Display Type, Typographic Standards, Typographic Guidelines
Old Style, Transitional Period, Modern, Slab Serif, Sans Serif, Script, Decorative Etc. Selection of a TypeFace in Design-Clarity: Readability and Legibility, Integration with Visuals, Concept and Theme.