This module is designed to introduce the fundamental concepts of technologies for online business.
Introduction to E-commerce, Scope of E-commerce, Advantages and disadvantages of E-commerce, E-commerce opportunities for industries, e-transition, challenges for Indian corporate. Business models for e-commerce: B2B, B2C, C2C, C2B. e-business models based on the relationship of transaction types: brokerage model, Aggregator model, info-mediary model, community model, value chain model, manufacture model, advertising model, subscription model, affiliate model.
The value chain, supply chain, Porter’s value chain model, competitive advantage, competitive strategy, porter’s competitive forces model, first mover advantage, electronic data interchange(EDI), Definition, benefits, layered architecture, distinction between EDI and e-mail, EDI standards, EDI communication, EDI security.
E-Payment system: Types of electronic payment system, digital token based e-payment system, credit card, debit card, smart card, e-cash, digital currency, e-cheque, digital signature, secure e-payment process method.\
Legal and ethical issues of e-commerce, e-security: security on the internet, network and web security risks, network and website security ,e-business risk management issues, web linking and domain name disputes, encryption and decryption laws.
The IT Act2000: highlights of the IT Act 2000,important concepts introduced in IT Act 2000,positive aspects for corporate sector, unresolved issues in IT Act 2000. CRM: CRM management, process framework, process, elements of CRM, technology application of CRM, CRM development cycle, implementation issues.
P.T. Joseph , “E-commerce: An Indian perspective”, 3rd Edition, PHI Publication, 2008.
David Whiteley , “e-commerce”, TMH publications, 2001.
R. Kalakota, Andrew B.Whinstion, “Frontiers of e-commerce”, Pearson Education, 2005.
T.N. Chabra, R.K.Suri, ”E-commerce new vistas for business”,Dhanpat Rai & Co.