e-Commerce

Paper Code: 
MCA 425D
Credits: 
04
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

 The course will enable the students to

1         Understand the scope of e-commerce in the realm of modern business.

2         Comprehend different types of E-Commerce models and electronic payment system

3         Be aware of the technologies used to develop and deliver e-commerce applications.

4         Identify various security risks and their handling related to E-Commerce

5         Apply E-commerce in different fields of business

6         Create an E-commerce application

 

Course Learning Outcomes (CLOs):


 

Learning Outcome (at course level)

Students will be able to:

Learning and teaching strategies

Assessment Strategies

  1. Define the concepts and traditional commerce and e-commerce and learn basic aspects of e-commerce.
  2. Learn various e-commerce models along with their differences.
  3. Understand variety of electronic payment systems used in e-commerce.
  4. Classify different security risks and their handling related to e-Commerce
  5. Explore applications of E-commerce in different fields of business.
  6. Be aware of global perspectives (needs, rules/regulations, and specifications).
  7. Construct an E-commerce application for a real world business scenario.

Approach in teaching:

Interactive Lectures,

Modeling, Discussions, implementing enquiry based learning, student centered approach, Through audio-visual aids

 

Learning activities for the students:

Experiential Learning, Presentations, case based learning, Discussions, Quizzes and  Assignments

  • Assignments
  • Written test in classroom
  • Classroom Activity
  • Continuous Assessment
  • Semester End Examination

 

12.00
Unit I: 
Introduction to e-Commerce

Definition, Activities, Objectives, Components, Functions, Advantages and disadvantages, Scope, Forces driving E-Commerce, Traditional commerce Vs. E-Commerce, E-Commerce opportunities for industries, Growth of E-Commerce, e-Commerce Applications.

12.00
Unit II: 

E-Commerce Models: Business to consumer, Business to Business, Consumer to Consumer, Government to Citizen, Features and Benefits, Portal Vs. Website.

Other Models: Brokerage Model, Aggregator Model, Info-Mediary Model, Community Model and value chain Model.

12.00
Unit III: 
Electronic Payment Systems

Introductions, Special features, Types of E-Payment Systems (EFT, E-Cash, E-Cheque, Credit/Debit Card, Smart Card, Digital Tokens and Electronic Purses), Traditional Payments Vs E-Payment Systems, The SET protocol, SET vs. SSL, Payment Gateway, Certificate Issuance, Certificate Trust Chain.

12.00
Unit IV: 
Security Issues in E-Commerce

Security risk of E-Commerce, Types of threats, Security Tools, Cyber Laws, Business Ethics, EDI Architecture, EDI Standards, EDI Application in business.

12.00
Unit V: 
Applications of E-Commerce

E-Marketing, E-Customer Relationship Management, E-Supply Chain Management, E-Governance, E-Buying, E-Selling, e-Banking, E-Retailing

Creation of An E-Commerce Application and Project Report based on any of the above models/modules

ESSENTIAL READINGS: 
  • Ravi Kalakota, “Electronic Commerce: A Manager's Guide”, Addison-Wesley Professional, Edition 2012.
  • Ian Daniel, “E-Commerce get it Right”, Neuro Digital Publication, 2011.
REFERENCES: 
  • Dr. K Abirami Devi & Dr. M Alagammai, “E-Commerce Essentials”, Margham Publication, 2012.
  • Kenneth C. Loudon, Carol GuercioTraver, “E-Commerce 2017”, Prentice Hall Publication, 2017.
Academic Year: 
2019-20
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