E-COMMERCE

Paper Code: 
MCA 324D
Credits: 
04
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

This course enables the students to

  1. Apply the technologies used to develop and deliver e-commerce applications.
  2. Analyze various security risks and their handling related to E-Commerce
  3. Evaluate E-commerce applicability in different fields of business
  4. Create an E-commerce application

Course Outcomes(COs):

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

CLO116. Analyze variety of  electronic payment       systems  used          in         ecommerce

CLO117. Classify different security risks and their    handling     related     to e-Commerce

CLO118. Evaluate applications of Ecommerce in different fields of business

CLO119. Create E-commerce application for a real world business scenario

Interactive Lectures, Modeling, Discussions, Using research papers, student centered approach, Through Video Tutorials

 

Learning activities for the students:

Experiential Learning, Presentations, case based learning, Discussions, Quizzes and Assignments

 

 

  • Assignments
  • Assignments
  • Written test in classroom
  • Classroom activity
  • Continous Assessment
  • Semester End Examination

 

12.00
Unit I: 
Introduction to e-Commerce:

Definition, Activities, Objectives, Components, Functions, Advantages and disadvantages, Scope, Forces driving E-Commerce, Traditional commerce Vs. E-Commerce, E-Commerce opportunities for industries, Growth of E-Commerce, e-Commerce Applications.

 

12.00
Unit II: 
E-Commerce Models:

Business to consumer, Business to Business, Consumer to Consumer, Government to Citizen, Features and Benefits, Portal Vs. Website.

Other Models: Brokerage Model, Aggregator Model, Info-Mediary Model, Community Model and value chain Model.  

 

12.00
Unit III: 
Electronic Payment Systems:

Introductions, Special features, Types of E-Payment Systems (EFT, E-Cash, E-Cheque, Credit/Debit Card, Smart Card, Digital Tokens and Electronic Purses), Traditional Payments Vs E-Payment Systems, The SET protocol, SET vs. SSL, Payment Gateway, Certificate Issuance, Certificate Trust Chain.

 

12.00
Unit IV: 
Security Issues in E-Commerce:

Security risk of E-Commerce, Types of threats, Security Tools, Cyber Laws, Business Ethics, EDI Architecture, EDI Standards, EDI Application in business.

 

12.00
Unit V: 
Applications of E-Commerce:

E-Marketing, E-Customer Relationship Management, E-Supply Chain Management, E-Governance, EBuying, E-Selling, e-Banking, E-Retailing

Creation of An E-Commerce Application and Project Report based on any of the above models/modules  

 

ESSENTIAL READINGS: 
  • Ravi Kalakota, “Electronic Commerce: A Manager's Guide”, Addison-Wesley Professional, Edition 2012.
  • Ian Daniel, “E-Commerce get it Right”, Neuro Digital Publication, 2011.

 

REFERENCES: 
  • Dr. K Abirami Devi & Dr. M Alagammai, “E-Commerce Essentials”, Margham Publication, 2012.
  • Kenneth C. Loudon, Carol Guercio Traver, “E-Commerce 2017”, Prentice Hall Publication, 2017

 

Academic Year: 
2021-22
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