E-COMMERCE

Paper Code: 
MCA 324D
Credits: 
04
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

Max. Marks: 100.00

 

Course Objectives:

This course enables the students to

1.     Understand the scope of e-commerce in the realm of modern business.

2.     Comprehend different types of E-Commerce models and electronic payment system

3.     Be aware of the technologies used to develop and deliver e-commerce applications.

4.     Identify various security risks and their handling related to E-Commerce

5.     Apply E-commerce in different fields of business

6.     Create an E-commerce application

 

Course Outcomes(COs):

 

Learning Outcome (at course level)

 

Learning and teaching strategies

Assessment Strategies

 
 

CO159.        Define the concepts and traditional commerce and e-commerce and learn basic aspects of e-commerce

CO160.        Learn various e-commerce models along with their differences

CO161.        Understand variety of electronic payment systems used in e-commerce

CO162.        Classify different security risks and their handling related to e-Commerce

CO163.        Explore applications of E-commerce in different fields of business

CO164.        Be aware of global perspectives (needs, rules/regulations, and specifications)

CO165.        Construct an E-commerce application for a real world business scenario

Interactive Lectures,

Modeling, Discussions, Using research papers, student centered approach, Through Video Tutorials

 

Learning activities for the students:

Experiential Learning, Presentations, case based learning, Discussions, Quizzes and Assignments

 

 

·  Assignments

·  Assignments

·  Written test in classroom

·  Classroom activity

·  Continues Assessment

·  Semester End Examination

 
 

 

 

 

 

12.00

Introduction to e-Commerce: Definition, Activities, Objectives, Components, Functions, Advantages and disadvantages, Scope, Forces driving E-Commerce, Traditional commerce Vs. E-Commerce, E-Commerce opportunities for industries, Growth of E-Commerce, e-Commerce Applications.

12.00

E-Commerce Models: Business to consumer, Business to Business, Consumer to Consumer, Government to Citizen, Features and Benefits, Portal Vs. Website.

Other Models: Brokerage Model, Aggregator Model, Info-Mediary Model, Community Model and value chain Model.

12.00

Electronic Payment Systems: Introductions, Special features, Types of E-Payment Systems (EFT, E-Cash, E-Cheque, Credit/Debit Card, Smart Card, Digital Tokens and Electronic Purses), Traditional Payments Vs E-Payment Systems, The SET protocol, SET vs. SSL, Payment Gateway, Certificate Issuance, Certificate Trust Chain.

12.00

Security Issues in E-Commerce: Security risk of E-Commerce, Types of threats, Security Tools, Cyber Laws, Business Ethics, EDI Architecture, EDI Standards, EDI Application in business.

12.00

Applications of E-Commerce: E-Marketing, E-Customer Relationship Management, E-Supply Chain Management, E-Governance, E-Buying, E-Selling, e-Banking, E-Retailing

Creation of An E-Commerce Application and Project Report based on any of the above models/modules

ESSENTIAL READINGS: 

  • Ravi Kalakota, “Electronic Commerce: A Manager's Guide”, Addison-Wesley Professional, Edition 2012.
  • Ian Daniel, “E-Commerce get it Right”, Neuro Digital Publication, 2011.

REFERENCES: 

  • Dr. K Abirami Devi & Dr. M Alagammai, “E-Commerce Essentials”, Margham Publication, 2012.
  • Kenneth C. Loudon, Carol Guercio Traver, “E-Commerce 2017”, Prentice Hall Publication, 2017.

Academic Year: 
2022-23
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