E-COMMERCE

Paper Code: 
24MCA324D
Credits: 
04
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

This course enables the students to

  1. Understand the scope of e-commerce in the realm of modern business.
  2. Comprehend different types of E-Commerce models and electronic payment system
  3. Be aware of the technologies used to develop and deliver e-commerce applications.
  4. Identify various security risks and their handling related to E-Commerce
  5. Apply E-commerce in different fields of business
  6. Create an E-commerce application
Course Outcomes: 

 

Course

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24MCA 324D

E-Commerce

(Theory)

 

  1. Examine the concepts and traditional commerce and e-commerce.
  2. Compare various e-commerce models along with their differences
  3. Compare variety of electronic payment systems used in e-commerce
  4. Classify different security risks and their handling related to e-Commerce
  5. Explore & Construct applications of E-commerce in different fields of business
  6. Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures,

Modelling, Discussions, using research papers, student centred approach, Through Video Tutorials

 

Learning activities for the students:

Experiential Learning, Presentations, case based learning, Discussions, Quizzes and  Assignments

  • Assignments
  • Written test in classroom
  • Classroom activity
  • Continues Assessment
  • Semester End Examination

 

12.00

Introduction to e-Commerce: Definition, Activities, Objectives, Components, Functions, Advantages and disadvantages, Scope, Forces driving E-Commerce, Traditional commerce Vs. E-Commerce, E-Commerce opportunities for industries, Growth of E-Commerce, e-Commerce Applications.

12.00

E-Commerce Models: Business to consumer, Business to Business, Consumer to Consumer, Government to Citizen, Features and Benefits, Portal Vs. Website.

Other Models: Brokerage Model, Aggregator Model, Info-Mediary Model, Community Model and value chain Model.

12.00

Electronic Payment Systems: Introductions, Special features, Types of E-Payment Systems (EFT, E-Cash, E-Cheque, Credit/Debit Card, Smart Card, Digital Tokens and Electronic Purses), Traditional Payments Vs E-Payment Systems, The SET protocol, SET vs. SSL, Payment Gateway, Certificate Issuance, Certificate Trust Chain.

12.00

Security Issues in E-Commerce: Security risk of E-Commerce, Types of threats, Security Tools, Cyber Laws, Business Ethics, EDI Architecture, EDI Standards, EDI Application in business.

12.00

Applications of E-Commerce: E-Marketing, E-Customer Relationship Management, E-Supply Chain Management, E-Governance, E-Buying, E-Selling, e-Banking, E-Retailing

Creation of An E-Commerce Application and Project Report based on any of the above models/modules

 

ESSENTIAL READINGS: 

Essential Readings:

  1. Ravi Kalakota, “Electronic Commerce: A Manager's Guide”, Addison-Wesley Professional, Edition 2012.
  2. Ian Daniel, “E-Commerce get it Right”, Neuro Digital Publication, 2011.

 

REFERENCES: 

Suggested Readings:

  1. Dr. K Abirami Devi & Dr. M Alagammai, “E-Commerce Essentials”, Margham Publication, 2012.
  2. Kenneth C. Loudon, Carol Guercio Traver, “E-Commerce 2017”, Prentice Hall Publication, 2017

E-Resources:

  1. Using Shopify and Facebook to Quick-Start an eCommerce Store( https://www.udemy.com/ )
  2. WordPress Multi Vendor Marketplace eCommerce Website( https://www.udemy.com/ )
  3. Shipping address and Shipping cost for E-commerce series(https://www.udemy.com/ )
  4. Shopify SEO simplified, Powerful outcomes for non-Techies(https://www.udemy.com/ )

Journals (International / National):

  1. Research Journal of Business and Management 
  2. International Journal of Electronic Business (IJEB)
  3. International Journal of Electronic Commerce
  4. Electronic Commerce Research 

 


 

 

 

 

Academic Year: 
2024-25
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