Department Events
E-COMMERCE AND BUSINESS INTELLIGENCE
This course aims at leveraging e- commerce aspects through information technology to acquaint the students with e commerce process and to teach the students to use and manage e -commerce activities to manage their business more efficiently and effectively
Introduction to E-Commerce: The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of E-commerce, Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Advantage, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce.
Business Models for E-Commerce (B2B, B2C, C2B, C2C), e-business models based on relationship of transaction types: Brokerage model, aggregator model, info mediary model, community model, manufacturer model, affiliate model. Inter-organizational Transactions, Electronic Markets, Usage of Electronic Markets, Advantages and limitation of Electronic Markets, future of electronic market.
EDI:- Introduction to EDI, EDI definition, The benefit of EDI, EDI technology, standards, EDI communication, EDI implementations, EDI security. EDI trading patterns, Transactions, EDI adoptions and maturity. Launching and Generating a Business on the Internet: Introduction, Life Cycle Approach, Business Planning: Ist Phase, Hardware, Software, Security Setup: IInd Phase, The Designs: IIIrd Phase, Marketing Phase: IVth Phase, The Fulfillment Phase: Vth Phase, The Maintenance and Enhancement: VIth Phase.
Web sites Design and Development: Introduction, The Web Site - Features and Advantages, Application of Life Cycle for Design and Development of Web Site, Web Site Creation / Development, Web Site Navigation Design, The Criteria of Web Design.
Business Intelligence an Introduction: Introduction, Definition, History and Evolution, Business Intelligence Segments, Difference between Information and Intelligence, Defining Business Intelligence Value Chain, Factors of Business Intelligence System, Real time Business Intelligence, Business Intelligence Applications. Business Intelligence Life Cycle: Introduction, Business Intelligence Lifecycle.
Business Intelligence User Model: Introduction, Evolution of Business Intelligence, Business Intelligence Opportunity Analysis Overview, Content Management System, End User Segmentation, Basic Reporting and Querying, Online Analytical Processing, OLAP Techniques, OLAP Applications, Applying the OLAP to Data Warehousing, Benefits of using OLAP.
Business Intelligence Issues and Challenges: Introduction, Critical Challenges for Business Intelligence success, Cross-Organizational Partnership, Business Sponsors, Dedicated Business Representation, Availability of Skilled Team Members, Business Intelligence Application Development methodology, Planning the BI Projects, Business Analysis and Data Standardization, affect of Dirty Data on Business profitability
1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications (Addison-Wesley Information Technology Series) 2003
1. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education
2. Business Intelligence Strategy: A Practical Guide for Achieving Bi Excellence
