E-Commerce and Payment Systems (Theory)

Paper Code: 
24CBDA612
Credits: 
06
Periods/week: 
06
Max. Marks: 
100.00
Objective: 

The course will enable the students to:

 

  1. Understand the scope of e-commerce in the realm of modern business.

  2. Acquaint with E-commerce concepts and business intelligence process.

  3. Comprehend different types of E-Commerce models and electronic payment system

  4. Use technologies for developing and delivering e-commerce applications.

 

 

 

Course Outcomes: 

 

 

Course

Course Outcome (at course  level)

Learning and teaching strategies

Assesment Strategies

Course Code

Course

Title

24CBDA 612

E-Commerce & Payment Systems

(Theory)

CO337. Examine the principles of e-commerce, electronic markets, and online marketplaces.

CO338. Analyse business models and electronic markets for formulation of online business.

CO339. Assess e-payment system and discover  the legal and security challenges in online systems.

CO340. Examine ethical, social, privacy and security concerns in e-commerce operations.

CO341. Evaluate different AI and BI tools used in business applications.

CO342.Contribute effectively in course-specific interaction.

Approach in 

teaching: Interactive Lectures, Discussion, Reading assignments, Demonstration.

 

Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation.

Class test, Semester end examinations, Quiz, Assignments, Presentation.

 

18.00
Unit I: 
Introduction to E-Commerce.

The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of E-commerce, Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce.

Other concepts. E-supply chain, Virtual value chain, and M-commerce.

18.00
Unit II: 
Business Models and EDI:

Business Models for E-Commerce (B2B, B2C, C2B, C2C), E-business models based on relationship of transaction types. Brokerage model, aggregator model, info-mediary model, community model, manufacturer model, affiliate model. 

Electronic Markets. Usage of electronic markets, advantages and limitation of electronic markets, future of electronic market. Business on the internet and life cycle approach.

 
18.00
Unit III: 
E-Auction, E-payments and Gateway:

Introduction process, types and benefits of e auction.

E-payment system. online payment category, digital token based E-payment system, micropayment, smart cards, and   mobile payments, e-cash, e-wallet, e- cheque. Introduction to secure electronic transaction (SET).

Introduction, Popular Payment Gateway Providers, working process, payment processors, Selecting the   Right Payment Gateway for Business. Security Solutions. cryptography, authorization, digital currency and signature. Crypto currency concept, bit coin & block chain.

 
18.00
Unit IV: 
Security in E-Commerce and IPR laws:

Security in E-commerce Virus, Cyber Crime Network Security. Encryption, Protecting Web server with a Firewall, Firewall and the Security Policy, Network Firewalls and Application Firewalls, Proxy Server. Issues in E-commerce Understanding Ethical, Social and Political issues in E-commerce. A model for Organizing the issues, Basic Ethical Concepts, Analyzing Ethical Dilemmas, Candidate Ethical Principles Privacy and Information Rights. Information collected at E-Commerce Websites, The Concept of Privacy, Intellectual Property Rights, Types of Intellectual Property protection, Governance. 

Security and Legal Aspects of E-commerce -Cyber Laws –Relevant provisions of Information Technology Act 2000, offences, secure electronic records and digital signatures penalties and adjudication.

 
18.00
Unit V: 
Applications of e-commerce, chatbots and Business Intelligence:

Chatbots and Product recommendation systems.  working process, Benefits of Product Recommendation Chatbots, Examples of E-commerce Chatbots 

Business Intelligence: Introduction, definition and components of Business   Intelligence   System.BI Tools.

 
ESSENTIAL READINGS: 

SUGGESTED TEXT BOOKS

  1. David Whiteley, E-Commerce, Tata McGraw Hill 2000.

  2. PT Joseph, S.J., E-commerce an Indian Perspective, Third Edition, PHI

  3. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.2011.

  4. Anil K. Maheshwari, Business Intelligence and Data_Mining, BEP,2015

  5. Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, Bitcoin and Cryptocurrency Technologies, Princeton University Press ,2016

  6. Vinod Kumar Garg, N.K.Venkitkrishnan, Enterprise  Resource Planning. Concepts & practices, Second Edition,PHI.,2011.

REFERENCES: 

SUGGESTED REFERENCE BOOKS 

  1. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education 2015.

  2. Business Intelligence Strategy. A Practical Guide for Achieving Bi Excellence.2010.

  3.  Sharda, Ramesh., Turban, Efraim., Delen, Dursun., King, David. Business Intelligence: A Managerial Perspective on Analytics. N.p.: Pearson Education, 2013.

 

e RESOURCES

  1. Tutorial points course on website development-e commerce payment gateway: ​https.//www.tutorialspoint.com/website_development_ecommerce_payment_gateway.htm

  1. The Guide to e-Commerce Payment Gateways and Processing:https.//oroinc.com/b2b-ecommerce/blog/gateway-payment/

  2. How Chatbots are Transforming Ecommerce:https.//www.nosto.com/blog/product-recommendation-chatbot/

 

JOURNALS

  1. JECR-Journal of Electronic Commerce Research: http.//www.jecr.org/

  2. Electronic Commerce Research and Applications, Elsevier:https.//www.journals.elsevier.com/electronic-commerce-research-and-applications

Academic Year: 
2024-25
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