E-COMMERCE & PAYMENT SYSTEMS

Paper Code: 
CBDA 612
Credits: 
6
Periods/week: 
6
Max. Marks: 
100.00
Objective: 

The course will enable the students to

  1. Understand the scope of e-commerce in the realm of modern business.
  2. Acquaint with E-commerce concepts and business intelligence process.
  3. Comprehend different types of E-Commerce models and electronic payment system
  4. Use technologies for developing and delivering e-commerce applications.

Course Outcomes (COs).

Course Outcome (at course  level)

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will;

CO280. Analyze the concept of E commerce, electronic markets and market places.

CO281. Categorize the business models and business standards.

CO282. Analyze the legal and security issues in online systems.

CO283. Analyze & Compare different BI tools in Business Applications.

CO284. Examine the ethical, social, and security issues of e commerce operations

Approach in teaching.

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration,

Learning activities for the students. Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations,  Quiz, Assignments, Presentation,         Peer Review

 

18.00
Unit I: 

Introduction to E-Commerce. The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of E-commerce, Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce.

Other concepts. E-supply chain, Virtual value chain, and M-commerce.

 

18.00
Unit II: 

Business Models and EDI. Business Models for E-Commerce (B2B, B2C, C2B, C2C), E-business models based on relationship of transaction types. Brokerage model, aggregator model, info-mediary model, community model, manufacturer model, affiliate model.

Electronic Markets. Usage of electronic markets, advantages and limitation of electronic markets, future of electronic market. Business on the internet and life cycle approach.

 

18.00
Unit III: 

E Auction. Introduction process, types and benefits of e auction.

E-payment system. online payment category, digital token based E-payment system, micropayment, smart cards, and   mobile payments, e-cash, e-wallet, e- cheque. Introduction to secure electronic transaction (SET).

Payment gateways.

Introduction, Popular Payment Gateway Providers, working process, payment processors, Selecting the   Right Payment Gateway for Business.Security Solutions. cryptography, authorization, digital currency and signature. Crypto currency concept, bit coin & block chain.

 

 

18.00
Unit IV: 

Security in E Commerce. Security in E Commerce Virus, Cyber Crime Network Security. Encryption, Protecting Web server with a Firewall, Firewall and the Security Policy, Network Firewalls and Application Firewalls, Proxy Server. Issues in E Commerce Understanding Ethical, Social and Political issues in E-Commerce. A model for Organizing the issues, Basic Ethical Concepts, Analyzing Ethical Dilemmas, Candidate Ethical Principles Privacy and Information Rights. Information collected at E-Commerce Websites, The Concept of Privacy, Legal protections Intellectual Property Rights. Types of Intellectual Property protection, Governance.

18.00
Unit V: 

Applications of e commerce. Chatbots and Product recommendation systems.  working process, Benefits of  Product Recommendation Chatbots, Examples of Ecommerce Chatbots

Business Intelligence. Introduction, definition and components of Business   Intelligence System.BI Tools.

Security and Legal Aspects of E-Commerce -Cyber Laws –Relevant provisions of Information Technology Act 2000, offences, secure electronic records and digital signatures penalties and adjudication.

 

 

ESSENTIAL READINGS: 
  1. David Whiteley, E-Commerce, Tata McGraw Hill
  2. PT Joseph, S.J., E-commerce an Indian Perspective, Third Edition, PHI
  3. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
  4. Carlo Vercellis, Business Intelligence. Data Mining and Optimization for Decision Making, John Wiley & Sons, Ltd. 2009
  5. Anil K. Maheshwari, Business Intelligence and Data_Mining, BEP,2015
  6. Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, Bitcoin and Cryptocurrency Technologies, Princeton University Press ,2016
  7. Vinod Kumar Garg, N.K.Venkitkrishnan, Enterprise  Resource Planning. Concepts & practices, Second Edition,PHI.,2011.

 

REFERENCES: 

SUGGESTED READINGS:

  1. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education
  2. Business Intelligence Strategy. A Practical Guide for Achieving Bi Excellence
  3. Mike Biere, "Business Intelligence for the Enterprise", IBM Press,2003 - Business & Economics

E RESOURCES:

  1. https.//www.tutorialspoint.com/website_development/website_development_ecommerce_payment_gateway.htm
  2. https.//oroinc.com/b2b-ecommerce/blog/gateway-payment/
  3. https.//www.nosto.com/blog/product-recommendation-chatbot/

JOURNALS:

  1. http.//www.jecr.org/
  2. https.//www.journals.elsevier.com/electronic-commerce-research-and-applications

 

Academic Year: 
2022-23
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