ENTREPRENEURSHIP

Paper Code: 
GBBA 302A
Credits: 
04
Periods/week: 
04
Max. Marks: 
100.00
Objective: 

The course will enable the students to

  1. Acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities.
  2. Develop the ability of analysing and understanding business situations

Course Outcomes (COs):

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

The students will:

CO 131.Recognise nature and forms of entrepreneurial management.

CO 132.Develop the creativity and innovation skills among students.

CO 133.Develop the understanding of social entrepreneurship and various business strategies.

CO 134.Discuss about the system and functioning of family businesses.

CO 135.Review the sources of financing the entrepreneurial business.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration,

 

Learning activities for the students:

Self-learning assignments, Effective questions, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

12.00
Unit I: 

Entrepreneurial Management: The evolution of the concept of entrepreneurship, Competencies of entrepreneurs, Types of entrepreneurs, Idea Generation, Identifying opportunities and Evaluation; Building the Team / Leadership; Strategic planning for business; Steps in strategic planning, Forms of ownership – Sole proprietorship; partnership; limited liability partnership and corporation form of ownership; advantages/disadvantages, Franchising; advantages/disadvantages of franchising; types of franchise arrangements; franchise contracts; Valuation of a new company, Corporate Entrepreneurship

 

 

12.00
Unit II: 

Entrepreneurship, Creativity and Innovation: Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial responsibilities, Sources of Innovation in Business; Managing Organizations for Innovation and Positive Creativity, Business Plan

 

 

12.00
Unit III: 

Social Entrepreneurship: Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs; Start-Up and Early Stage Venture Issues in creating and Sustaining a Non-profits Organization; Financing and Risks; Business Strategies: Growth, stability strategy, Harvesting and Exit Strategies, Role of government in entrepreneurship Development

 

12.00
Unit IV: 

Family Business and Entrepreneurship: Family Business: Concept, structure and kinds of family firms; Culture and evolution of family firm; Managing Business, family and shareholder relationships; Conflict and conflict resolution in family firms; Managing Leadership, succession and continuity; women's issues in the family business and related government policies; Encouraging change in the family business system.

 

12.00
Unit V: 

Financing the Entrepreneurial Business: Arrangement of funds; Traditional sources of financing, Loan syndication, Consortium finance, role played by commercial banks, appraisal of loan applications by financial institutions, Venture capital Versus Angel Investors

 

 

ESSENTIAL READINGS: 
  1. Burns, P. (2001). Entrepreneurship and small business. New Jersey: Palgrave.
  2. Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles. USA: Elsevier.
  3. Gersick, K. E., Davis, J. A., Hampton, M. M., & Lansberg, I. (1997). Generation to generation: Life cycles of the family business. Boston: Harvard Business School Press.
  4. Hisrich, R., & Peters, M. (2002). Entrepreneurship. New Delhi: Tata McGraw Hill.
  5. Holt, D. H. (2004). Entrepreneurship new venture creation. New Delhi: Prentice Hall of India.
  6. Kaplan, J. (2004). Patterns of entrepreneurship, Wiley.
  7. Prahalad, C. K. (2006). Fortune at the bottom of the pyramid, eradicating poverty through profits. Wharton school Publishing.
  8. Scarborough & Zimmerer, Effective Small Business Management
  9. Stevenson, H. (Ed.). (2007). Perspective on entrepreneurship. Boston: Harvard Business Press.
  10. G.S. Sudha, Fundamentals of entrepreneurship, RBD, Jaipur.
  11.  S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  12. Nafees A. Khan, Fundamentals of entrepreneurship, Anmol Publications, New Delhi.
  13. E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.
  14. Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

Academic Year: 
2021-22
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