GRAPHICS-I

Paper Code: 
BMA 115
Credits: 
6
Periods/week: 
6
Max. Marks: 
100.00
Objective: 

This course will enable the students to learn advanced Communication design skills, continue to expose students to graphic design fundamentals, typography, digital paintings, and matte paintings and help students develop successful graphic projects from scratch.

 

Course Outcomes (COs):

Course Outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

The students will:

CO26.Interpret fundamental design principles such as balance, contrast, colour theory, typography, composition, and visual hierarchy.

CO27.Analyse design problems and create visually appealing solutions.

CO28.Examine the process of creating and developing brand identities to design logos, stationery and visual elements that reflect a brand's values, personality, and target audience.

CO29.Create aesthetically pleasing and legible typography for various design projects.

CO30.Develop a portfolio that showcases design skills and talents globally.

Approach in teaching:

  • Assign practical projects.
  • Visual demonstrations and examples illustrate different illustration techniques, styles, and processes.
  • Incorporate regular critique sessions
  • Incorporate the use of digital tools and software
  • Professional practices
  • Provide individualized guidance and support
  • Interactive lectures
  • Discussions
  • Group activities.

 

Learning activities for the students:

Hands-on projects, effective questions, seminar presentations, multimedia presentations, field trips or guest speakers.

 

Assessment Strategies

Class tests, Semester end examinations, Quizzes, Solving problems in tutorials, Assignments, Presentations, Individual and group projects, Client based brief studies.

 

24.00

History of communication design, finding, and solving communication problems: introduction to the concepts of logos, monograms & symbols. Terminology of typography.

Different typographical exercises. 

  • Logo design
  • Tag design
  • Stationery design
  • Shopping bag
  • Folder

 

24.00

Digital compositions, retouching, photo manipulations, colour corrections, digital painting, and matte painting terms.

·         Photo manipulations

·         Retouching

·         Digital painting

Matte painting

24.00

Study layouts’, application of design principles in layout, freestyle layout, grid design, formats, margins, columns, working with imagery, borders, and rules.

  • Book cover design
  • Sticker design
  • Poster design (Social/ Commercial)
  • Package design (Educational)

 

24.00

Redesigning existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity, and the generation of ideas. 

  • Press ads
  • Magazine ads
  • Social media ads

 

 

24.00

The emphasis will be laid on creativity, execution, and resourcefulness. Selection, plan, schedule, produce, and budget for services required to create successful advertising campaigns.

Submission:    

Submission Type                     Number of artwork

One mini social campaign                     1

One mini product campaign                  1

Photo restoration                                  2

Digital painting                                     2

Matte painting                                      1

 

ESSENTIAL READINGS: 
  •  Lisa Danae Dayley and Brad Dayley, “Adobe Photoshop CS6 Bible”, Wiley, 2012.
  • Gary David Bouton, “CorelDraw X5 The Official Guide”, McGraw-Hill Osborne, 2010
REFERENCES: 

SUGGESTED REFERENCE BOOKS:

  •  Olivier Lecarme and Karinedelvare, “The Book of Gimp - A Complete Guide to Nearly Everything”, No Starch Press; 1 Edition, 2013.
  •  Kogent Learning Solutions Inc., “CorelDraw X7 in Simple Steps’, Dreamtech Press, 2014.
  •  Kogent Learning Solutions Inc., “Photoshop Cs6 in Simple Steps’, Dreamtech Press, 2012.

E-RESOURCES:

REFERENCE JOURNALS:

Academic Year: 
2023-24
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