Graphics-I

Paper Code: 
24BMA115
Credits: 
06
Periods/week: 
08
Max. Marks: 
100.00
Objective: 

This course will enable the students to learn advanced Communication design skills, continue to expose students to graphic design fundamentals, typography, digital paintings, and matte paintings and help students develop successful graphic projects from scratch

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

  title

24BMA 115

Graphics-I

(Practical)

 

The students will

CO31.Interpret fundamental design principles such as balance, contrast, colour theory, typography, composition, and visual hierarchy.

CO32. Analyse design problems and create visually appealing solutions.

CO33.Examine the process of creating and developing brand identities to design logos, stationery and visual elements that reflect a brand's values, personality, and target audience.

CO34. Create aesthetically pleasing and legible typography for various design projects.

CO35. Develop a portfolio that showcases design skills and talents globally.

CO36. Contribute effectively in course-specific interaction.

Approach in teaching:

Assign practical projects.

Visual demonstrations and examples illustrate different illustration techniques, styles, and processes.

Incorporate regular critique sessions

Incorporate the use of digital tools and software

Professional practices

Provide individualized guidance and support

Interactive lectures

Discussions

Group activities.

 

Learning activities for the students:

Hands-on projects, effective questions, seminar presentations, multimedia presentations, field trips or guest speakers.

 

Assessment Strategies

Class tests, Semester end examinations, Quizzes, Solving problems in tutorials, Assignments, Presentations, Individual and group projects, Client based brief studies.

 

 

24.00
Unit I: 
History of communication design, finding, and solving communication problems: introduction to the concepts of logos, monograms & symbols. Terminology of typography.
Different typographical exercises.
• Logo design  • Tag design  • Stationery design  • Shopping
 
 
24.00
Unit II: 
Digital compositions, retouching, photo manipulations, colour corrections, digital painting, and matte painting terms.
• Photo manipulations  • Retouching  • Digital painting  • Matte painting
24.00
Unit III: 
Study layouts’, application of design principles in layout, freestyle layout, grid design, formats, margins, columns, working with imagery, borders, and rules.
• Book cover design  • Sticker design  • Poster design (Social/ Commercial)  • Package design (Educational)
 
 
 
 
 
 
24.00
Unit IV: 
Redesigning existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity, and the generation of ideas.
• Press ads  • Magazine ads  • Social media ads
 
 
 
 
24.00
Unit V: 
The emphasis will be laid on creativity, execution, and resourcefulness. Selection, plan, schedule, produce, and budget for services required to create successful advertising campaigns.
Submission:
Submission Type Number of artwork
One mini social campaign 1
One mini product campaign 1
Photo restoration 2
Digital painting 2
Matte painting 1
ESSENTIAL READINGS: 
SUGGESTED TEXT BOOKS:
  1. Lisa Danae Dayley and Brad Dayley, “Adobe Photoshop CS6 Bible”, Wiley, 2012.
  2. Gary David Bouton, “CorelDraw X5 The Official Guide”, McGraw-Hill Osborne, 2010.
REFERENCES: 
SUGGESTED REFERENCE BOOKS:
  1. Olivier Lecarme and Karinedelvare, “The Book of Gimp - A Complete Guide to Nearly      Everything”, No Starch Press; 1 Edition, 2013.
  2. Kogent Learning Solutions Inc., “CorelDraw X7 in Simple Steps’, Dreamtech Press,          2014.
  3. Kogent Learning Solutions Inc., “Photoshop Cs6 in Simple Steps’, Dreamtech Press,        2012.
 
E-RESOURCES:
  1. https://www.youtube.com/c/PiXimperfect/videos
  2. https://www.youtube.com/c/WebflippyOfficialPage/videos
  3. https://www.youtube.com/c/BennyProductions/videos
 
REFERENCE JOURNALS:
  1. http://journalcra.com/sites/default/files/issue-pdf/36130.pdf
Academic Year: