Department Events
Graphics-I
Objective: This course will enable the students to learn advanced Communication design skills, continue to expose students to graphic design fundamentals, typography, digital paintings, and matte paintings and help students develop successful graphic projects from scratch.
Course | Learning outcome (at course level) | Learning and teaching strategies | Assessment Strategies | |
Course Code | Course title | |||
25BMA 115 |
Graphics- I (Practical) | The students will: CO31. Interpret fundamental design principles such as balance, contrast, colour theory, typography, composition, and visual hierarchy. CO32. Analyse design problems and create visually appealing solutions. CO33. Examine the process of creating and developing brand identities to design logos, stationery and visualelements that reflect a brand's values, personality, and target audience. CO34.Create aesthetically pleasing and legibletypography for various design projects. CO35. Develop a portfolio that showcases design skills and talents globally. CO36. Contribute effectively in course-specific interaction. | Approach in teaching: • Assign practical projects. • Visual demonstrations and examples illustrate different illustration techniques, styles, and processes. • Incorporate regular critique sessions • Incorporate the use of digital tools and software • Professional practices • Provide individualized guidance and support • Interactive lectures • Discussions • Group activities.
Learning activities for the students: Hands-on projects, effective questions, seminar presentations, multimedia presentations, field trips or guest speakers. | Assessment Strategies Class tests, Semester end examinations, Quizzes, Solving problems in tutorials, Assignments, Presentations, Individual and group projects, Client-based brief studies. |
History of communication design, finding, and solving communication problems: introduction to the concepts of logos, monograms & symbols. Terminology of typography.
Different typographical exercises.
• Logo design
• Tag design
• Stationery design
• Shopping bag
• Folder
Digital compositions, retouching, photo manipulations, colour corrections, digital painting, and matte painting terms.
• Photo manipulations
• Retouching
• Digital painting
• Matte painting
Study layouts’, application of design principles in layout, freestyle layout, grid design, formats, margins, columns, working with imagery, borders, and rules.
• Book cover design
• Sticker design
• Poster design (Social/ Commercial)
• Package design (Educational)
Redesigning existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity, and the generation of ideas.
• Press ads
• Magazine ads
• Social media ads
The emphasis will be laid on creativity, execution, and resourcefulness. Selection, plan, schedule, produce, and budget for services required to create successful advertising campaigns.
Submission:
Submission Type | Number of artwork |
One mini social campaign | 1 |
One mini product campaign | 1 |
Photo restoration | 2 |
Digital painting | 2 |
Matte painting | 1 |
SUGGESTED TEXT BOOKS:
1. Lisa Danae Dayley and Brad Dayley, “Adobe Photoshop CS6 Bible”, Wiley, 2012.
2. Gary David Bouton, “CorelDraw X5 The Official Guide”, McGraw-Hill Osborne, 2010.
SUGGESTED REFERENCE BOOKS:
1. Olivier Lecarme and Karinedelvare, “The Book of Gimp - A Complete Guide to Nearly Everything”, No Starch Press; 1 Edition, 2013.
2. Kogent Learning Solutions Inc., “CorelDraw X7 in Simple Steps’, Dreamtech Press, 2014.
3. Kogent Learning Solutions Inc., “Photoshop Cs6 in Simple Steps’, Dreamtech Press, 2012.
E-RESOURCES:
1. https://www.youtube.com/c/PiXimperfect/videos
2. https://www.youtube.com/c/WebflippyOfficialPage/videos
3. https://www.youtube.com/c/BennyProductions/videos
REFERENCE JOURNALS:
1. http://journalcra.com/sites/default/files/issue-pdf/36130.pdf
