PRINT TECHNIQUES

Paper Code: 
CGD 231
Max. Marks: 
100.00
Objective: 

The objective of this subject is that students shall get the subject knowledge of printing material, pre-press technologies, digital printing.

 

Learning outcome:

 

 

Students will be able to:

  1. Knowing various printing technologies.
  2. Learning various layout, magazine and news paper designs.
  3. Application of design principles in layout designs.
  4. Creating news paper, broacher and magazine designs.

 

 

 

Assessment Strategies:

 

Approach in teaching:  Interactive Lectures, Discussion, Reading assignments, Demonstrations, Group activities, Teaching using advanced IT audio-video tools 

 

 

Learning activities for the students:  Self-learning assignments, Effective questions, Seminar presentation, Giving tasks.

 

 

 

 

Assessment Strategies:

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

 

 

6.00
Unit I: 

Brief history of Printing, Historical developments of printing processes. basic principles and characteristics. Evolution of Printing Technology till the modern era. Influence of printing process on design. Woodblock printing: In East Asia, In the Middle East, In Europe. Movable-type printing. The printing press. Rotary printing press. Printing capacity.

6.00
Unit II: 

Conventional printing technology: Letterpress, Offset, Gravure, Other printing techniques. Comparison of printing methods. Book Design: Effective Grid Design For The Book, Typography, Margins In Page Design, Laying Out Text And Images.

6.00
Unit III: 

Layout Design: Application of Design Principles In Layout, Free Style Layout, Grid Design, Formats, Margins, Columns And Gutters, Page Depth, Working With Imagery, Borders And Rules.

6.00
Unit IV: 

Magazine Design: Creating A Suitable Grid, Title And Cover Policies, Visualization In Magazine Design, Basic Magazine Terminology, Redesigning A Magazine, Essentials Of Page Design,

6.00
Unit V: 

News Paper Design: The Main Elements Of Print Layout, Formats And Grids, Selecting And Using Type, White Space, Color, Headlines, The Masthead, Laying Out Pages, The Modular And Mini Column Formats, Designing Front Page And Inner Pages.

ESSENTIAL READINGS: 
  1. J. Michael Adams, David D. Faux, “Printing Technology”, Delmar Publishers, 1988 (4th Edition).
  2. Eiri Board, “Hand Book Of Offset Printing Technology”, Engineers India Research Institute 2008 (Paperback)
REFERENCES: 
  1. Steinberg, S.H. (1996), “Five Hundred Years of Printing”, London and Newcastle: The British Library and Oak Knoll Press.
  2. Tsien, Tsuen-Hsuin (1985), "Paper and Printing", Joseph Needham, Science and Civilisation in China, Chemistry and Chemical Technology. 5 part 1. Cambridge University Press
Academic Year: 
2020-21
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