Print Techniques (Theory)

Paper Code: 
24CGD231
Credits: 
02
Periods/week: 
01
Max. Marks: 
100.00
Objective: 

The course will enable the students to get the subject knowledge of printing material, pre-press technologies, digital printing.

 

Course Outcomes: 

 

Learning Outcome

(at course  level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24CGD231

 

Print Techniques (Theory)

CO1. Evaluate various printing technologies.

CO2. Distinguish various conventional print technologies and create various layouts for books and newspaper designs.

CO3. Adapt various applications of design principles in layout designs.

CO4. Recommend novel concepts to design magazines and studio level layouts. 

CO5. Creating newspaper, broacher and magazine designs.

  CO6. Contribute effectively in                  course-specific interaction.

 

Approach in teaching: Interactive Lectures, Discussion, Reading assignments, Demonstration.

 

Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation.

Class test, Semester end examinations, Quiz, Assignments, Presentation.

 

6.00
Unit I: 
Introduction to Printing:

Brief history of Printing, Historical developments of printing processes. basic principles and characteristics. Evolution of Printing Technology till the modern era. Influence of printing process on design. Woodblock printing: In East Asia, In the Middle East, In Europe. Movable-type printing. The printing press. Rotary printing press. Printing capacity.

 

6.00
Unit II: 
Conventional printing technology & Book Design:

Letterpress, Offset, Gravure, Other printing techniques. Comparison of printing methods. Book Design: Effective Grid Design For The Book, Typography, Margins In Page Design, Laying Out Text And Images.

 

6.00
Unit III: 
Layout Design:

Application of Design Principles In Layout, Free Style Layout, Grid Design, Formats, Margins, Columns And Gutters, Page Depth, Working With Imagery, Borders And Rules.

 

6.00
Unit IV: 
Magazine Design:

Creating A Suitable Grid, Title And Cover Policies, Visualization In Magazine Design, Basic Magazine Terminology, Redesigning A Magazine, Essentials Of Page Design.

 

6.00
Unit V: 
News Paper Design:

The Main Elements Of Print Layout, Formats And Grids, Selecting And Using Type, White Space, Color, Headlines, The Masthead, Laying Out Pages, The Modular And Mini Column Formats, Designing Front Page And Inner Pages.

 

ESSENTIAL READINGS: 
  1. J. Michael Adams, David D. Faux, “Printing Technology”, Delmar Publishers, 1988 (4th Edition).
  2. Eiri Board, “Hand Book of Offset Printing Technology”, Engineers India Research Institute 2008 (Paperback).

 

REFERENCES: 

Suggested Readings:

  1. Steinberg, S.H. (1996), “Five Hundred Years of Printing”, London and Newcastle: The British Library and Oak Knoll Press.
  2. Tsien, Tsuen-Hsuin (1985), "Paper and Printing", Joseph Needham, Science and Civilisation in China, Chemistry and Chemical Technology. 5 part 1. Cambridge University Press.

e-Resources:

  1. https://www.youtube.com/c/tutsplus
  2. https://www.youtube.com/c/GFXMentor
  3. https://www.youtube.com/c/MattBorchert

Journals:

  1. http://www.ijdesign.org/index.php/IJDesign

 

Academic Year: 
2024-25
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