The objective of this subject is that students shall get the subject knowledge of printing material, pre-press technologies, digital printing.
Brief history of Printing, Historical developments of printing processes. basic principles and characteristics. Evolution of Printing Technology till the modern era. Influence of printing process on design. Woodblock printing: In East Asia, In the Middle East, In Europe. Movable-type printing. The printing press. Rotary printing press. Printing capacity.
Conventional printing technology: Letterpress, Offset, Gravure, Other printing techniques. Comparison of printing methods. Book Design: Effective Grid Design For The Book, Typography, Margins In Page Design, Laying Out Text And Images.
Layout Design: Application of Design Principles In Layout, Free Style Layout, Grid Design, Formats, Margins, Columns And Gutters, Page Depth, Working With Imagery, Borders And Rules.
Magazine Design: Creating A Suitable Grid, Title And Cover Policies, Visualization In Magazine Design, Basic Magazine Terminology, Redesigning A Magazine, Essentials Of Page Design.
News Paper Design: The Main Elements Of Print Layout, Formats And Grids, Selecting And Using Type, White Space, Color, Headlines, The Masthead, Laying Out Pages, The Modular And Mini Column Formats, Designing Front Page And Inner Pages.