Search Engine Optimization

Paper Code: 
24GBDA301
Credits: 
06
Periods/week: 
06
Max. Marks: 
100.00
Objective: 

The course will enable the students to

  1. Understand basic concepts of search engine optimization.
  2. Manage the page content and ranking.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24GBDA301

Search Engine Optimization

(Practical)

 

CO175. Identify suitable search keywords for an application.

CO176. Implement advanced optimization techniques for web applications.

CO177. Apply advanced Google Analytics tools for web application analysis.

CO178. Apply off page SEO on the web application.

CO179. Develop content marketing strategy using social media and blogs.

CO180.Contribute effectively in course-specific interaction

Approach in teaching: Interactive              Lectures, Discussion,    Reading         assignments, Demonstration, Learning activities for   the

           students:

Self learning         assignments, Effective            questions, Simulation,      Seminar presentation,    Giving tasks.

Class test, Semester end         examinations, Quiz,           Solving problems            in tutorials, Assignments, Presentation, Individual and group projects .

 

Unit I: 

Basics of search engines, Major functions of a search engine, Components, keywords, SERP, keywords, Different types of keywords.

 

Unit II: 

SEO basics, SEO Keyword Planning, Meta Tags and Meta Description, Website Content Optimization, Back Link Strategies, Internal and External Links, Optimizing Site Structure, Keywords in Blog and Articles. Domain Authority and Page Authority

 

Unit III: 

On Page SEO: Google keyword planner tool, difference between keywords stuffing & KW placement, Domain Name selection, Robots, Keywords, Author, SEO Friendly Content Writing, Sitemap creation, Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool), Alexa

 

Unit IV: 

Off Page SEO: Backlinks, Difference Between Do-Follow and No-Follow backlinks, Google Page Rank, Increasing Page Rank, Search Engine Submissions, Directory Submissions, Article Writing and submissions, Press Release writing and submissions, Blog Posting and comment writing, Classifieds posting, Forum Posting, Business Listing, Social Bookmarking, Social Networking, RSS Feeds.

 

Unit V: 

SEO Reporting and Content Marketing:  Local SEO, Mobile SEO, eCommerce SEO, Optimizing with Google Algorithms, Measuring SEO Effectiveness

SEO Reporting:  Website Position Analysis, Website Monthly Reports, Rank Monitoring Software.

Content Marketing: Introduction, Benefits of content marketing, Content marketing strategy and responsibilities, Create content, optimize the content for SEO, Manage social media, Create unique and sharable content, Tutorial and events based content.

Content spinning, Grammar checking tool

Blog, article and content in image submission, key words based content.

 

ESSENTIAL READINGS: 

SUGGESTED TEXT BOOKS

  1. Peter Kent (2012). Search Engine Optimization For Dummies, John Wiley & Sons.

 

REFERENCES: 

           SUGGESTED REFERENCE BOOKS

  1. Jennifer Grappone(2011), Search Engine Optimization (SEO): An Hour a Day, John Wiley & Sons.

        e RESOURCES:

       1.  https://www.academia.edu/
       2. https://www.slideshare.net/

      JOURNALS:

      https://www.sciencegate.app/keyword/445436

 

Academic Year: 
2024-25
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