Search Engine Optimization

Paper Code: 
25GBDA301
Credits: 
06
Periods/week: 
06
Max. Marks: 
100.00
Objective: 

The course will enable the students to

1    Understand basic  concepts of search engine optimization.

2    Manage the  page content and  ranking.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course

Code

Course

Title

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

25GBDA301

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Search Engine Optimization (Practical)

CO175. Identify suitable search keywords for an application.

CO176. Implement advanced optimization techniques         for web  applications. CO177.       Apply advanced   Google Analytics  tools   for web        application analysis.

CO178. Apply  off page  SEO  on  the web  application. CO179.   Develop content  marketing strategy        using social   media   and blogs. CO180.Contribute effectively            in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Readingassignments, Demonstration, Learning

activities for the

students: Self-learning

assignments, Effective

questions, Simulation,

Seminar presentation,

Giving tasks.

Class test, Semesterend examinations, Quiz, Solving problems

 

18.00
Unit I: 

Basics of  search engines, Major  functions of a  search engine, Components, keywords, SERP, keywords, Different  types of keywords.

18.00
Unit II: 

SEO  basics, SEO Keyword  Planning, Meta  Tags  and  Meta  Description, Website Content Optimization, Back  Link Strategies, Internal and  External Links,  Optimizing  Site  Structure, Keywords  in Blog and  Articles.  Domain  Authority  and  Page  Authority

18.00
Unit III: 

On  Page SEO: Google  keyword planner tool,  difference between keywords stuffing & KW placement,  Domain   Name   selection,  Robots,  Keywords, Author,   SEO  Friendly   Content Writing,  Sitemap creation, Site  Tracking  Tools  (Google  Webmaster Tool,  Google  Analytics Tool),  Alexa

 

18.00
Unit IV: 

Off  Page SEO: Backlinks,  Difference Between Do-Follow  and  No-Follow  backlinks, Google Page   Rank,   Increasing  Page   Rank,   Search  Engine   Submissions,  Directory Submissions, Article Writing  and  submissions, Press  Release writing  and  submissions, Blog Posting and comment writing,  Classifieds posting, Forum  Posting, Business Listing,  Social Bookmarking, Social Networking, RSS Feeds.

18.00
Unit V: 

SEO  Reporting and Content Marketing:  Local  SEO,  Mobile  SEO,  eCommerce  SEO, Optimizing          with          Google          Algorithms,        Measuring         SEO         Effectiveness SEO  Reporting:    Website  Position   Analysis,   Website  Monthly   Reports,  Rank  Monitoring Software.

Content   Marketing:  Introduction,   Benefits    of   content   marketing,   Content marketing strategy and  responsibilities, Create content,  optimize the  content for  SEO, Manage social media,   Create   unique   and    sharable  content,   Tutorial    and    events  based   content. Content               spinning,                      Grammar                      checking                      tool Blog, article  and  content in image submission, key words  based content.

 

ESSENTIAL READINGS: 

P1e.t er Kent (2012). Search Engine  Optimization For Dummies, John  Wiley & Sons.

 

REFERENCES: 

SUGGESTED READINGS:

1.   Jennifer Grappone(2011), Search Engine  Optimization (SEO): An Hour a Day, John Wiley & Sons.

e RESOURCES:

1.   https://www.academia.edu/

2. https://www.slideshare.net/

JOURNALS:

https://www.sciencegate.app/keyword/445436

 

Academic Year: 
2025-26
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