Social Media Management

Paper Code: 
25GBDA401
Credits: 
06
Periods/week: 
06
Max. Marks: 
100.00
Objective: 

 Course Objectives:

The course will enable the students to

1.  Understand basic concepts of social media.

2.  Methods to handle social media.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course

Code

Course

Title

 

 

 

25GBDA401

 

 

 

Social Media Management (Practical)

CO253. Apply Facebook marketing for an organization

CO254. Apply YouTube Marketing and LinkedIn Marketing for ad campaigns.

CO255. Identify suitable mobile marketing model for a campaign.

CO256. Designing content strategy using Instagram, Snapchat and Twitter Marketing.

CO257. Implement email campaign and designing newsletter.

CO258.Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Demonstration,

 

Learning activities for the students:

Self-learning assignments, Practical questions

Class test, Semester end examinations, Quiz, Presentation, Individual and group Assignments, viva-voce

 

18.00
Unit I: 

Social  Media  Marketing  Facebook Marketing:  Facebook  for Business,  Ad  Campaign, Adverts- Placement, Bidding, Budget, Scheduling, Objective, Optimization, Delivery, Audience Insights, Page Insights, Facebook groups, Hashtags, Brand Post Popularity, Consumer Visit Schedules and Click Through rates.

 

18.00
Unit II: 

YouTube Marketing: YouTube Channels, Ads, Types of Videos, Buying Models, Targeting and Optimization

LinkedIn Marketing: LinkedIn Strategy, LinkedIn Groups, Leverage Paid Ads, Sponsored Updates, Sales Lead Generation, Content Strategy, LinkedIn Analytics, Targeting, Ad Campaign.

 

18.00
Unit III: 

Mobile  Marketing:  Mobile  Usage,  Mobile  Advertising  Models,  Paid  and  Owned  Mobile Marketing,  Proximity  Marketing,  QR  Codes,  Augmented  Reality,  Gamification,  Campaign development process, Mobile Campaign Tracking.

 

18.00
Unit IV: 

Instagram  and  Snapchat  Marketing:  Objectives,  Content  Strategy,  Style  Guidelines, Hashtags, Videos, Sponsored Ads, Apps, Generation of Leads, Influencer Marketing, Blogger Relations

Twitter Marketing: Content Strategy, Twitter Usage, Twitter Ads, Twitter Analytics, Tools for management and monitoring.

 

18.00
Unit V: 

Email Marketing: Introduction, Importance of Email Marketing, Popular Email Marketing Software, Introduction to Mail Chimp, Account setup and settings, Email marketing strategy, creating a Subscriber List, Import subscribers in list. Types of Email marketing campaigns, Creating an Email Campaign. Newsletter, Design Newsletter, Reports

 

 

ESSENTIAL READINGS: 

ESSENTIAL READINGS:

1. Tuten, Solomon, Social Media Marketing, Sage Publishing

2. Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson

 

REFERENCES: 

SUGGESTED READINGS:

1.  Gay, Charlesworth, Esen, Online Marketing, Oxford

2. Seema Gupta, Digital Marketing, Mc Graw Hill Eductaion

e RESOURCES

  1.  Social Media Management,                                                                                                  https://www.academia.edu/81941818/Social_Media_Management
 
   2. Social Media Management, slideshare:
        https://www.slideshare.net/salbrecht/social-media- management

 

JOURNALS

1. Journal of Digital & Social Media Marketing,                                                                https://www.henrystewartpublications.com/jdsm

 

Academic Year: 
2025-26
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