Social Media Management

Paper Code: 
25GBDA401
Credits: 
06
Periods/week: 
06
Max. Marks: 
100.00
Objective: 

The course will enable the students to

1.   Understand basic  concepts of social media.

2.   Methods to handle social  media.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessmen t

Strategies

Course Code

Course

Title

 

 

 

 

 

 

 

 

 

 

 

 

 

25GBDA401

 

 

 

 

 

 

 

 

 

 

Social Media Management (Practical)

 

 

 

 

 

 

 

 

 

 

 

CO235.     Apply Facebook marketing for an organisation

CO236.               Apply

YouTube  Marketing and LinkedIn Marketing for add  campaigns.

CO237.   Identify suitable   mobile marketing model  for a campaign.

CO238.         Designing content  strategy  using Instagram,     Snapchat and  Twitter  Marketing. CO239.       Implement email     campaign     and designing newsletter. CO240.Contribute ffectively     in    course- pecific interaction.

Approach in teaching: Interactive  Lectures, Discussion, Reading assignments, Demonstration Learning

activities for the students:    Self learning

assignment s,Effective

questions, Simulation.

Class test, Semester end examinatio ns,Quiz, Assignment s, Presentatio n,

Individual

and  group projects .

 

18.00
Unit I: 
Social Media Marketing and  Facebook Marketing:Facebook for Business,Ad Campaign,Adverts- Placement,Bidding,Budget,Scheduling,Objective,Optimization,Delivery,Audience Insights,Page Insights,Facebook groups,Hashtags,Brand Post Popularity, Consumer Visit Schedules and  Click Through rates.
 
18.00
Unit II: 

YouTube and  LinkedIn Marketing:  YouTube   Channels,  Ads,   Types   of  Videos,  Buying Models, Targeting  and   Optimisation LinkedIn    Marketing:  Linkedin  Strategy, LinkedIn    Groups,  Leverage  Paid   Ads,   Sponsored Updates,   Sales   Lead  Generation,   Content   Strategy,   LinkedIn    Analytics,    Targeting,   Ad Campaign.

18.00
Unit III: 

Mobile Marketing:   Mobile   Usage,  Mobile   Advertising  Models,   Paid   and   Owned  Mobile Marketing, Proximity  Marketing, QR Codes, Augmented Reality,  Gamification, Campaign development process, Mobile Campaign Tracking.

18.00
Unit IV: 

Instagram , Snapchat  and  Twitter  Marketing: Objectives,  Content   Strategy,   Style Guidelines,  Hashtags,   Videos,    Sponsored   Ads,    Apps,    Generation   of   Leads,  Influencer Marketing, Blogger Relations Twitter  Marketing: Content Strategy,  Twitter Usage, Twitter  Ads,  Twitter  Analytics,  Tools  for management and  monitoring.

18.00
Unit V: 

Email Marketing:  Introduction, Importance of  Email  Marketing,  Popular  Email Marketing Software, Introduction to  Mail Chimp,  Account  setup and  settings, Email marketing strategy, Creating a  Subscriber List,  Import subscribers in  list.  Types   of Email  marketing campaigns, Creating an Email Campaign. Newsletter, Design Newsletter, Reports

ESSENTIAL READINGS: 

1.   Tuten, Solomon, Social Media Marketing, Sage  Publishing

2.   Puneet Singh Bhatia,  Fundamentals of Digital Marketing, Pearson

 

REFERENCES: 

SUGGESTED READINGS:

1.   Gay, Charlesworth, Esen,  Online Marketing, Oxford

2.   Seema Gupta, Digital Marketing, Mc Graw Hill Eductaion

e RESOURCES

1.   Social Media Management, academic.edu:https://www.academia.edu/81941818/Social_Media_Mana gement

2.   Social Media Management, slideshare: https://www.slideshare.net/salbrecht/social- media-management

JOURNALS

1.   Journal of Digital & Social Media Marketing, https://www.henrystewartpublications.com/jdsm

 

Academic Year: 
2025-26
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