Department Events
SOCIAL MEDIA MANAGEMENT
The course will enable the students to
- Understand basic concepts of social media.
- Methods to handle social media.
Course Outcomes (COs).
Course Outcome (at course level)
| Learning and teaching strategies | Assessment Strategies |
|---|---|---|
On completion of this course, the students will: CO196. Apply Facebook marketing for an organisation CO197. Apply YouTube Marketing and LinkedIn Marketing for add campaigns. CO198. Identify suitable mobile marketing model for a campaign. CO199. Designing content strategy using Instagram, Snapchat and Twitter Marketing CO200. Implement email campaign and designing newsletter. | Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks. | Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects . |
Social Media Marketing:
Facebook Marketing: Facebook for Business, Ad Campaign, Adverts- Placement, Bidding, Budget, Scheduling, Objective, Optimization, Delivery, Audience Insights, Page Insights, Facebook groups, Hashtags, Brand Post Popularity, Consumer Visit Schedules and Click Through rates.
YouTube Marketing: YouTube Channels, Ads, Types of Videos, Buying Models, Targeting and Optimisation
LinkedIn Marketing: Linkedin Strategy, LinkedIn Groups, Leverage Paid Ads, Sponsored Updates, Sales Lead Generation, Content Strategy, LinkedIn Analytics, Targeting, Ad Campaign.
Mobile Marketing: Mobile Usage, Mobile Advertising Models, Paid and Owned Mobile Marketing, Proximity Marketing, QR Codes, Augmented Reality, Gamification, Campaign development process, Mobile Campaign Tracking.
Instagram and Snapchat Marketing: Objectives, Content Strategy, Style Guidelines, Hashtags, Videos, Sponsored Ads, Apps, Generation of Leads, Influencer Marketing, Blogger Relations
Twitter Marketing: Content Strategy, Twitter Usage, Twitter Ads, Twitter Analytics, Tools for management and monitoring.
Email Marketing: Introduction, Importance of Email Marketing, Popular Email Marketing Software, Introduction to Mail Chimp, Account setup and settings, Email marketing strategy, Creating a Subscriber List, Import subscribers in list. Types of Email marketing campaigns, Creating an Email Campaign. Newsletter, Design Newsletter, Reports
- Tuten, Solomon, Social Media Marketing, Sage Publishing
- Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson
SUGGESTED READINGS:
- Gay, Charlesworth, Esen, Online Marketing, Oxford
- Seema Gupta, Digital Marketing, Mc Graw Hill Eductaion
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JOURNALS:
