SOFT SKILLS

Paper Code: 
BMA 516
Credits: 
03
Periods/week: 
03
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  1. Strengthen the communication skills of the students.

Course Outcomes (COs):

Learning Outcomes (at course level)

 

Learning and teaching strategies

Assessment Strategies

CO165.    Understand the nuances and aspects of communication 

 

CO166.    Strengthen compositional skills for verbal and non-verbal communication

 

CO167.    Acquire skills to participate in group discussion and gave presentation.

 

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments, Demonstration, discussion, presentation

 

Learning activities for the students:

Effective questions, Seminar presentation, Quizzes, Group Discussions

 

Assessment Strategies

Class test, Semester end examination, Quiz, Assignments, Presentation and Group Discussions

 

 

 

CONTENTS

 

9.00
Unit I: 

Communication

  • Definition

  • Model (Keith Davis)

  • Types (Horizontal, Upward, Downward & Grapevine)

  • Barriers(Physical, Semantic & Socio-Psychological)

 

9.00
Unit II: 

Oral Communication

  • Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)

  • Interviews (Types and techniques)

  • Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)

  • Presentations (Tools, Technique and essentials)

 

9.00
Unit III: 

Written Communication-I

  • Notice

  • Memorandums

  • Circulars

  • E-mail writing

 

9.00
Unit IV: 

Written Communication-II

  • Business Letters (Types, Essentials & Layout)

  • Report Writing (Types And Format)

 

9.00
Unit V: 

Case Studies

Assignment including Power Point Presentation 

 
ESSENTIAL READINGS: 
  1. Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.

 

REFERENCES: 

  1. Chaturvedi P.D, “Business Communication”, Pearson Publications.

  2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.

  3. Taylor Shirley, “Communication of Business”, Pearson Publications.

 

Academic Year: 
2021-22
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