SOFT SKILLS

Paper Code: 
BMA 516
Credits: 
3
Periods/week: 
3
Max. Marks: 
100.00
Objective: 

This course will enable the students to strengthen the communication skills of the students.

 

Course Outcomes (COs):

Course Outcomes (at course level)

 

Learning and teaching strategies

Assessment Strategies

 
 

The students will:

CO170.Understand the nuances and aspects of communication 

CO171.Strengthen compositional skills for verbal and non-verbal communication

CO172.Acquire skills to participate in group discussion and gave presentation.

 

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments, Demonstration, discussion, presentation

 

Learning activities for the students:

Effective questions, Seminar presentation, Quizzes, Group Discussions

 

Assessment Strategies

Class test, Semester end examination, Quiz, Assignments, Presentation and Group Discussions

 

 

 

 

 

9.00

Communication

  • Definition
  • Model (Keith Davis)
  • Types (Horizontal, Upward, Downward & Grapevine)
  • Barriers(Physical, Semantic & Socio-Psychological)

 

9.00

Oral Communication

  • Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
  • Interviews (Types and techniques)
  • Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
  • Presentations (Tools, Technique and essentials)

 

 

9.00

Written Communication-I       

  • Notice
  • Memorandums
  • Circulars
  • E-mail writing

 

9.00

Written Communication-II

  • Business Letters (Types, Essentials & Layout)
  • Report Writing (Types And Format)

 

9.00

Case Studies

Assignment including Power Point Presentation

 

 

ESSENTIAL READINGS: 
  • Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.
REFERENCES: 
  • Chaturvedi P.D, “Business Communication”, Pearson Publications.
  • Mathew M.J., “Business Communication”, RBSA Publications, 2005.
  • Taylor Shirley, “Communication of Business”, Pearson Publications, 2005.

 

 

Academic Year: