Objective: This course will enable the students to strengthen the communication skills of the students.
Course | Learning outcome (at course level) | Learning and teaching strategies | Assessment Strategies | |
Course Code | Course title | |||
25BMA 516 |
Soft Skills (Practical) | The students will: CO204. Understand the nuances and aspects of communication CO205. Strengthen compositional skills for verbal and non- verbal communication CO206. Acquire skills to participate in group discussion and gave presentation. CO207. Contribute effectively in course- specific interaction | Approach in teaching: Interactive Lectures, Discussion, Reading assignments, Demonstration, discussion, presentation
Learning activities for the students: Effective questions, Seminar presentation, Quizzes, Group Discussions | Assessment Strategies Class test, Semester end examination, Quiz, Assignments, Presentation and Group Discussions |
Communication
• Definition
• Model (Keith Davis)
• Types (Horizontal, Upward, Downward & Grapevine)
• Barriers(Physical, Semantic & Socio-Psychological)
Oral Communication
• Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
• Interviews (Types and techniques)
• Group Discussions (Use of persuasive strategies including some rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
• Presentations (Tools, Technique and essentials)
Written Communication-I
• Notice
• Memorandums
• Circulars
• E-mail writing
itten Communication-II
• Business Letters (Types, Essentials & Layout)
• Report Writing (Types And Format)
Case Studies
Assignment including Power Point Presentation
ESSENTIAL READINGS:
1. Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.
SUGGESTED REFERENCE BOOKS:
1. Chaturvedi P.D, “Business Communication”, Pearson Publications.
2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.
3. Taylor Shirley, “Communication of Business”, Pearson Publications, 2005.