SOFT SKILLS

Paper Code: 
BMA 516
Max. Marks: 
100.00
Objective: 

This module is introduced to strengthen the communication skills of the students

Communication

•           Definition

•           Model (Keith Davis)

•           Types (Horizontal, Upward, Downward & Grapevine)

•           Barriers(Physical, Semantic & Socio-Psychological)

Oral Communication

  • Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
  • Interviews (Types and techniques)
  • Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
  • Presentations (Tools, Technique and essentials)

Written Communication-I

  • Notice
  • Memorandums
  • Circulars
  • E-mail writing

Written Communication-II

  • Business Letters (Types, Essentials & Layout)
  • Report Writing (Types And Format)

Case Studies

Assignment including Power Point Presentation

ESSENTIAL READINGS: 
  1. Banerjee Meera & Mohan Krishna, “Developing Communication Skills” , Macmillan Publications, 1990.
REFERENCES: 
  1. Chaturvedi P.D, “Business Communication”, Pearson Publications.
  2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.
  3. Taylor Shirley, “Communication Of Business”, Pearson Publications.
Academic Year: 
2016-17
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