SOFT SKILLS

Paper Code: 
BMA 516
Credits: 
03
Periods/week: 
03
Max. Marks: 
100.00
Objective: 

This module is introduced to strengthen the communication skills of the students.

9.00
Unit I: 
Communication
  • Definition
  • Model (Keith Davis)
  • Types (Horizontal, Upward, Downward & Grapevine)
  • Barriers (Physical, Semantic & Socio-Psychological)
9.00
Unit II: 
Oral Communication
  • Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
  • Interviews (Types and techniques)
  • Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
  • Presentations (Tools, Technique and essentials)
9.00
Unit III: 
Written Communication-I
  • Notice
  • Memorandums
  • Circulars
  • E-mail writing
9.00
Unit IV: 
Written Communication-II
  • Business Letters (Types, Essentials & Layout)
  • Report Writing (Types And Format)
9.00
Unit V: 
Case Studies

Assignment including Power Point Presentation.

ESSENTIAL READINGS: 
  1. Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.
REFERENCES: 
  1. Chaturvedi P.D, “Business Communication”, Pearson Publications.
  2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.
  3. Taylor Shirley, “Communication of Business”, Pearson Publications.
Academic Year: 
2019-20
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