This module is introduced to strengthen the communication skills of the students.{C}{C}{C}{C}{C}{C}{C}{C}
Course Outcomes (COs):
Course | Learning Outcomes (at course level)
| Learning and teaching strategies | Assessment Strategies | |
Paper Code | Paper Title | |||
BMA 516 | Soft Skills (Practical)
| CO132. Understand the nuances and aspects of communication CO133. Strengthen compositional skills for verbal and non-verbal communication CO134. Acquire skills to participate in group discussion and gave presentation.
| Approach in teaching: Interactive Lectures, Discussion, Reading assignments, Demonstration, discussion, presentation
Learning activities for the students: Effective questions, Seminar presentation, Quizzes, Group Discussions
| Assessment Strategies Class test, Semester end examination, Quiz, Assignments, Presentation and Group Discussions |
Communication
Oral Communication
· Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
· Interviews (Types and techniques)
· Group Discussions (Use of persuasive strategies including some rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
· Presentations (Tools, Technique and essentials)
Written Communication-I
· Notice
· Memorandums
· Circulars
· E-mail writing
Written Communication-II
· Business Letters (Types, Essentials & Layout)
· Report Writing (Types And Format)
Case Studies
Assignment including Power Point Presentation
1. Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.
1. Chaturvedi P.D, “Business Communication”, Pearson Publications. 2. Mathew M.J., “Business Communication”, RBSA Publications, 2005. 3. Taylor Shirley, “Communication of Business”, Pearson Publications.