SOFT SKILLS

Paper Code: 
BMA 516
Credits: 
03
Periods/week: 
03
Max. Marks: 
100.00
Objective: 

This module is introduced to strengthen the communication skills of the students.{C}{C}{C}{C}{C}{C}{C}{C}

 

Course Outcomes (COs):

 

Course

Learning Outcomes (at course level)

 

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BMA 516

Soft Skills

 (Practical)

 

CO132. Understand the nuances and aspects of communication 

CO133. Strengthen compositional skills for verbal and non-verbal communication

CO134. Acquire skills to participate in group discussion and gave presentation.

 

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments, Demonstration, discussion, presentation

 

Learning activities for the students:

Effective questions, Seminar presentation, Quizzes, Group Discussions

 

Assessment Strategies

Class test, Semester end examination, Quiz, Assignments, Presentation and Group Discussions

 

 

 

9.00
Unit I: 

Communication

  • Definition
  • Model (Keith Davis)
  • Types (Horizontal, Upward, Downward & Grapevine)
  • Barriers(Physical, Semantic & Socio-Psychological)
9.00
Unit II: 

Oral Communication

·      Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)

·        Interviews (Types and techniques)

·     Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)

·        Presentations (Tools, Technique and essentials)

9.00
Unit III: 

Written Communication-I

·         Notice

·         Memorandums

·         Circulars

·         E-mail writing

9.00
Unit IV: 

Written Communication-II

·         Business Letters (Types, Essentials & Layout)

·         Report Writing (Types And Format)

9.00
Unit V: 

Case Studies

Assignment including Power Point Presentation

ESSENTIAL READINGS: 

1. Banerjee Meera& Mohan Krishna, “Developing Communication Skills”, Macmillan Publications, 1990.

REFERENCES: 

1. Chaturvedi P.D, “Business Communication”, Pearson Publications. 2. Mathew M.J., “Business Communication”, RBSA Publications, 2005. 3. Taylor Shirley, “Communication of Business”, Pearson Publications.

Academic Year: