SOFT SKILLS

Paper Code: 
BMA 516
Max. Marks: 
100.00
Objective: 

This module is introduced to strengthen the communication skills of the students.

Unit I: 

 

Communication

·         Definition

·         Model (Keith Davis)

·         Types (Horizontal, Upward, Downward & Grapevine)

·         Barriers(Physical, Semantic & Socio-Psychological)

Unit II: 

 

Oral Communication

·         Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)

·         Interviews (Types and techniques)

·         Group Discussions (Use of persuasive strategies including some   rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)

·         Presentations (Tools, Technique and essentials)

Unit III: 

 

Written Communication-I

Notice

Memorandums

Circulars

E-mail writing

Unit IV: 

 

Written Communication-II

            -Business Letters (Types, Essentials & Layout)

            -Report Writing (Types And Format)

Unit V: 

 

Case Studies

Assignment including Power Point Presentation

ESSENTIAL READINGS: 

 

1. Banerjee Meera & Mohan Krishna, “Developing Communication Skills” , Macmillan Publications, 1990.

REFERENCES: 
  1. Chaturvedi P.D, “Business Communication”, Pearson Publications
  2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.
  3. Taylor Shirley, “Communication Of Business”, Pearson Publications
Academic Year: 
2014-15
  • Printer-friendly version