WEB MINING

Paper Code: 
GBCA 201A
Credits: 
3
Periods/week: 
3
Max. Marks: 
100.00
Objective: 

The course will enable the students to

  1. Acquaint students with the applications of web mining.
  2. Elaborate with different types of web data and web mining methods

Course Outcomes (COs):

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

CO 62 Explain basic concepts of Web mining.

CO 63 Compare types of web data and web mining methods

CO 64 Develop skills of using WEKA tool to perform preprocessing, clustering, classification on web data.

CO 65 Explain structure of data on web.

CO 66 Demonstrate various pattern discovery and analysis techniques

Interactive Lectures, Discussion, Tutorials, reading assignments, Demonstrations, Team teaching, Teaching using advanced IT audio-video tools, G-suite. Self-learning assignments, Effective questions, Simulation, Seminar presentation

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Data Mining and Knowledge Discovery

Data mining and knowledge discovery, The KDD process, Data preparation for knowledge discovery, Introduction of various data mining techniques (Clustering, Classification, and Association rule mining), Supervised, semi supervised and unsupervised learning,

9.00
Unit II: 
Web Mining Process and Techniques

WWW, Web Mining, Web mining and Data mining, Types of web mining (Content, Usage and Structure), Types of data: Structured and Unstructured Data, Sources of Data, Stages of web mining (Preprocessing, Pattern discovery and analysis), Privacy Tradeoff.

9.00
Unit III: 
Web Structure Mining

Web Link Mining, Hyperlink based Ranking, Page Rank, Link-Based Similarity Search -Enhanced Techniques for Page Ranking, Implementation Issues, Web Crawlers

9.00
Unit IV: 
Web Usage Mining

Click stream Analysis, Web Server Log Files, Pattern discovery and pattern analysis techniques (Session and Visitor Analysis, Cluster Analysis (K means clustering) and Visitor Segmentation, Association and Correlation Analysis, Analysis of Sequential Patterns, Classification and Prediction based on Web (Decision tree))

9.00
Unit V: 
Web Mining Applications

Personalized Customer Experience in B2C E-commerce, Web Search, Web wide user tracking, Auction Sites, Information Retrieval systems, Targeted marketing.

ESSENTIAL READINGS: 
  1. Bing Liu, “Web Data Mining Exploring Hyperlinks, Contents and Usage Data”, 2nd Edition, Springer New York, 2011.
  2. Zdravko Markov, Daniel T. Larose, “Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage”, Wiley & Sons, 2007
  3. Jiawei Han,Michaline Kamber and Jian Pei, “Data mining concepts and techniques”, 3rd Edition, Morgan Kaufmann,2012
REFERENCES: 
  1. https://www.academia.edu/32208992/Web_Mining_Accomplishments_and_Future_Directions?auto=download
  2. Soumen Chakrabarti, “ Mining the Web”, Morgan Kaufmann,2002
  3. https://slideplayer.com/slide/8189973/
Academic Year: 
2020-21
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