Course Objectives:
The course will enable the students to
1 Acquaint with the applications of web mining.
2 Elaborate different types of web data and web mining methods
Course | Learning Outcome (at course level) | Learning and teaching strategies | Assessment Strategies | |
Course Code | Course Title | |||
25GBCA201A | Web Mining (Theory) | CO79. Analyse the significance of data mining techniques in real-world applications. CO80.Categorise various approaches to web data mining and explore their practical applications. CO81. Analyse the structure of data on web. CO82. Discover patterns in web data using pattern recognition techniques. CO83. Apply web mining techniques on various domains. CO84. Contribute effectively in course-specific interaction. | Approach in teaching: Interactive Lectures,Discussion, Reading Assignments Demonstrations. Learning activities for the students: Self-learning assignments, Seminar presentation. | Class test, SemesterEnd examinations, Quiz, Assignments, Presentation, Individual and groupprojects |
Data Mining and Knowledge Discovery
Data mining and knowledge discovery, The KDD process, Data preparation for knowledge discovery, Introduction of various data mining techniques (Clustering, Classification, and Association rule mining), Supervised, semi supervised and unsupervised learning,
Web Mining Process and Techniques
WWW, Web Mining, Web mining and Data mining, Types of web mining (Content, Usage and Structure), Types of data: Structured and Unstructured Data, Sources of Data, Stages of web mining (Preprocessing, Pattern discovery and analysis), Privacy Tradeoff.
Web Structure Mining
Web Link Mining, Hyperlink based Ranking, Page Rank, Link-Based Similarity Search – Enhanced Techniques for Page Ranking, Implementation Issues, Web Crawlers
Web Usage Mining
Click stream Analysis, Web Server Log Files, Pattern discovery and pattern analysis techniques (Session and Visitor Analysis, Cluster Analysis (K means clustering) and Visitor Segmentation, Association and Correlation Analysis, Analysis of Sequential Patterns, Classification and Prediction based on Web (Decision tree)).
Web Mining Applications
Personalized Customer Experience in B2C E-commerce, Web Search, Web wide user tracking, Auction Sites, Information Retrieval systems, Targeted marketing.
ESSENTIAL READINGS:
1. Bing Liu, “Web Data Mining Exploring Hyperlinks, Contents and Usage Data”, 2nd Edition, Springer New York, 2011.
2. Gordon S. Linoff,Michael J.A. Berry, Mining the Web: Transforming Customer Data Into Customer Value, John Wiley & Sons
3. Zdravko Markov, Daniel T. Larose, “Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage”, Wiley & Sons, 2007
4. Jiawei Han,Michaline Kamber and Jian Pei, “Data mining concepts and techniques”, 3rd Edition,Morgan Kaufmann,2012
SUGGESTED READINGS:
1. Soumen Chakrabarti, “Mining the Web”, Morgan Kaufmann,2002
e –RESOURCES:
1. https://youtu.be/9KFPB2LRnf4?list=PLaQ4ExxoPsDZj96MvExi7-ULeK1xoOaf_
2. https://youtu.be/huhl1JZMW48?list=PLaQ4ExxoPsDZj96MvExi7-ULeK1xoOaf_
3. https://slideplayer.com/slide/8189973/
4.https://www.academia.edu/32208992/Web_Mining_Accomplishments_and_Future _Direc tions?auto=download
JOURNALS:
1. International Journal of Mining Science and Technology, Elsevier