COLOR THEORY

Paper Code: 
BMA 111
Max. Marks: 
100.00
Objective: 

This course aims to provide the practical knowledge about Colour relationships, composition, and Colour mixture. Students will study the effects of Colour on the development of design as well as the psychology of Colour and its power to deliver effective marketing messages.

Unit I: 
Introduction to colours

Introduction to colours- Origin & History. Colour palettes: mixing of primary, secondary and tertiary colours, tints, tones and shades, Colour wheel. Complementary, split complementary analogous, warm and cool colours.

Introduction to brushes. Brief history. Types of brushes and their usages.

Unit II: 
RGB colours and CMYK colours

RGB colours and CMYK colours: hue, value, intensity/Chroma/saturation, spectrum. Introduction to Colour mediums like pencil colour, poster colours, water colours, dry pastel colours, oil colours, etc.

Lighting and Colour, Aspects of Colour, Colour and Pigment. Theme Illustrations (monochromatic scheme, polychromatic scheme, acro-chromatic scheme- Black & white scheme).

Unit III: 
Introduction to elements of graphic design

Introduction to elements of graphic design- basic elements, relational elements and intentional elements.

Basic Elements- point, line, plane, space, shape, form, colour, texture.

Relational Elements- alignment, direction, visual thrust, figure and ground, visual gravity.

Intentional Elements- aesthetic, content, function.

Unit IV: 
Introduction to Typography

Introduction to Typography. Definition of Type Faces and Fonts. Difference between Type Faces and Fonts. Classification- Serif, Script, Display, Proportional vs. Mono-spaced. Weight and Styles and Mood.

Unit V: 
Colour in practice

Colour in practice: colour in advertising and graphic design & colours used in logos, print ads, layouts. Application of colour in print media.

ESSENTIAL READINGS: 
  1. NCERT, “The Story of Graphic Design”.
  2. Angela Lord, “Colour Dynamics Workbook: Step by Step Guide to Water Colour Painting and Colour Theory (Art & Science)”, Hawthorn Press Ltd; Workbook edition (1 November 2009).
  3. Goethe, “Theory of Colours”, MIT Press; New edition (1 January 1970).
  4. James Craig, “Basic Typography: A Design Manual”, Watson- Guptill, New Edition ( 1 September 1990)
REFERENCES: 
  1. Faber Birren, “Principles of Colour: A Review of Past Traditions and Modern Theories of Colour Harmony Revised edition (Paperback)”, Schiffer Publishing.
  2. Nita Leland, “Exploring Colour”, North Light Books.
Academic Year: 
2016-17
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