DESIGN PRINCIPLES

Introduction to Colors. Color Palettes- Primary Colors, Secondary Colors, Tertiary Colors. The Color Wheel. Color Schemes supported by Color Wheel: Complementary Color Scheme. Analogous Scheme, Complementary Scheme, Split- Complementary Scheme, Triadic Scheme, Rectangle or Square Color Scheme.

Monochromatic, Achromatic and Neutral colors, Color Temperature: hot, warm, cold, cool. Hue. Saturation. Intensity: light, pale, bright, dark. RGB and CMYK. Vector and Bitmap/Raster Graphics, Image Formats, Color Modes.

Introduction to Elements of Design- Color, Line, Shape, Space, Texture, Value. Introduction to basic shapes- Circle, Square, and Triangle. Playing with shade and shadow. Lights & Texture- Texture through light, Patterns. Introduction to Principles of Design- Balance, Contrast, Emphasis/Dominance, Harmony, Movement/Rhythm, Proportion, Repetition/Pattern, Unity, Variety.

Introduction to Perspective: Definition, Uses and Types of perspective: One-point perspective, Two-point perspective, Three-point perspective, Four-point perspective, Zero-point perspective. Bird’s eye view, Insect’s eye view, Forced Perspective. Converging Points, Vanishing Points, Observer’s Points.

Typography- typeface, typeface family, font, anatomy of type, typographic measurement –point and pica, text type and display type, classification of type - old style, transitional period, modern, slab serif, sans serif, script, decorative etc. selection of a type face in design-clarity: readability and legibility, integration with visuals, concept and theme etc.